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strategy to deeply embed the sport in popular culture and reach newfans outside of traditional race weekends. With over 820 million fans worldwide, of which 43%are under 35 years old, and 42% is female up from 37% in 2018, the collaboration will bring

connection with any publication, exhibition or broadcast (including any advertising or promotional literature, campaign or material) in any media worldwide, in perpetuity and on a royalty-free basis, and approved by FOWC of any still or moving picture images